All Blog Posts

The Best Way to Generate Quality Leads Online

Leads are the lifeblood of your business. After all, if people aren’t interested in your products and services, […]

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How to Build Brand Awareness Online: A Comprehensive Guide to Building Your Brand Online

Think having amazing products and services is enough in today’s competitive marketplace? Think again. The truth is that […]

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Have Someone Guarding the Store as it Relates to Analytics

If you’re one of those folks who have web analytics and never reviews them, this video is for […]

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The Power of Managed Marketing

It’s common for national sales managers or administrative assistants to be in charge of marketing activities. While it […]

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Marketing Budgeting

Intelligent businesses create marketing budgets that range from 1 to 14% of projected gross sales for the upcoming […]

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Plow Through Uncertainty

Like fame and ocean tides, business success ebbs and flows over time. To overcome tough times, it’s essential […]

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7 Ways to Get Your Website Into Shape for 2021

If your company’s website isn’t getting the traffic you expected – and need – we’ve got a seven-point […]

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Does Your Website Pass the 7 Point Web Checkup?

Watch this brief but informative webinar and see if your website is fine-tuned to deliver abundant sales volume. […]

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This or That? The Power of A/B testing

Content that is engaging to your prospects is critical to marketing success. Digital, or inbound marketing, can be […]

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Outstanding Customer Experiences Begin With Onboarding

Increase customer loyalty and reduce customer churn with strategic onboarding. A great way to nurture customer loyalty and […]

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Five Ways to Replace Lost Trade Show Leads

In one of the strangest years in history, most all trade shows have been cancelled. On the bright […]

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Action! Primer for Video Success

Video is proven to be the promotional medium that offers the best memory retention among prospects. Once a […]

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X-Factor Marketing Brief: What Marketing Means to Me

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X-Factor Marketing Brief: Here to Help – Not to Sell!

If you are watching this video, and are one of my connections, I’d like to sincerely thank you […]

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X-Factor Marketing Brief: Build a Virtual Trade Show

I am always impressed by the levels of innovation that people elevate to in a time of crisis. […]

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Here I Am…Way Down the Buying Curve.

How has the buying cycle changed since the advent of the Internet? Tremendously! “Consumers  today tend to want […]

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Caught with your digital pants down?

COVID-19 caught us all off guard. Now it’s time to digitally meet and overcome the challenge! “The COVID […]

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From Wax to Websites

Hear about the spectrum of marketing background X-Factor founder Woody Stoudemire has experienced. “My marketing career has spanned […]

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In Search of the Perfect Key Phrase

Many salespeople I run across these days are inherently lazy. They expect the internet to replace the outreach, […]

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Inbound Marketing for a Homebound Society

The coronavirus global pandemic has people all over the country and world practicing “social distancing” by staying in […]

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How to Create Trust in Business

The sales process has dynamically changed over the past decade from pushing buyers toward a purchase to more […]

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2020 Inbound Marketing Checkup for Medical Practices

Start the new year off right with a strategic marketing plan to build your practice. Inbound marketing includes […]

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Attracting Best-Fit Patients for Your Health Care Practice

Recruiting patients for healthcare practices is typically physician-driven and depends largely on patient referrals. High-quality customer experiences are […]

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Local marketing agency North Carolina

Benefits of Hiring a Local Inbound Marketing Firm

When you need professional marketing help, there are a variety of options to consider. You could always hire […]

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The Importance of the Rule of Three

A best practice in clear communications is the “rule of three.” In math, the rule of three suggests […]

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Aristotle: Ancient Greek Philosopher and Marketing Strategist

Born in 384 BC and often referred to as “the father of Western philosophy,” Aristotle contributed an abundance […]

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As an OEM, Can I Sell an $80,000 Machine on Facebook?

Yes, you can. If your current perception of Facebook is a bunch of photos of food photos, you […]

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Increase Company Valuation with a Strategic Marketing Plan and Rebrand

Many companies today opt for “growth by acquisition,” where they purchase a competitor or a business aligned with […]

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Hiring an Internal Marketing Person vs. Outsourcing Marketing Operations

If you are a business owner, tough choices are likely an everyday occurrence. Assembling all the right pieces […]

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Three Reasons Why You Can’t Ignore Advertising on Bing

It is easy to assume Google dominates search, and rightly so. In 2018, Google Search made up more […]

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Does Your Web Designer Really Understand SEO?

SEO (search engine optimization) is just as important as website design and development in building a highly functional […]

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The Critical Nature of Mobile Responsive Websites

The way the Internet is accessed has changed significantly over the last few years. If your website is […]

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Outsourcing Inbound Marketing for Rapid Sales Growth

Marketing managers and CMOs have tough jobs. They not only have to manage their organization’s brand, balancing the […]

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Inbound Marketing Is Mission Critical to Your Business’s Sales Growth

Inbound marketing no longer applies to only hip retail stores, restaurants and tech companies. Inbound marketing applies to […]

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Lean Marketing

Employ Lean Marketing Tactics to Optimize Your Marketing Budget

Lean Marketing is to sales and marketing what continuous improvement is to manufacturing. Agility and responsiveness separate effective […]

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Content Marketing Agency | Web Content, Blogs, Articles & Case Studies

Blogging for Visibility, Credibility and Leads

According to the Hubspot, business-to-business companies that blog generate 67 percent more leads per month than those that […]

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The Effectiveness of Pay Per Click Advertising

Pay Per Click (PPC) Advertising is a form of Internet marketing in which advertisers pay for ad placement […]

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Maximize Your Social Media Outreach

The following Q&A article written by Jennifer Goodman was recently featured on Builder.com. Marketing expert provides tips for […]

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What is Responsive Website Design? And Why Do I Need It?

One Size CAN Fit All! With more online searches being made on smartphones than on personal computers, it’s […]

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Social Media Marketing for Manufacturers

Social Media like LinkedIn, Facebook, Instagram, Google + and YouTube are just a sampling of platforms for promotion […]

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Keeping the Sales Funnel Full

To a business that depends on leads and conversions, keeping the sales funnel full is always a top […]

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Philosophical SEO: If You Don’t Exist on Google, Do You Really Exist?

Let’s be honest. You don’t exist if you don’t show up on Google. It’s just a fact these […]

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Three Powerful Reasons To Outsource Your Website Maintenance

Can you imagine saving up for a brand new Ferrari, then driving it off the lot, parking it […]

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Building a Personal Branding Strategy for Today’s Tough Job Market

In the Old West, there was only one way to differentiate between your cattle and the next rancher’s; […]

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Go Viral! Ways to Increase Your YouTube Presence.

So you’ve created a YouTube channel, yet you have no views on your videos? There are several easy […]

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Want to know what your competition is up to?

Your website is the core of your marketing program.  It is working for you 24/7.  Is it working […]

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How Does Your Website Measure Up?

Many companies operate without understanding the value of their website to their overall marketing performance. Some feel that […]

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How To Read Your Google Analytics Report

Did your web developer add Google Analytics to your website? Great!  That’s the first step in measuring your […]

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How Online Public Relations Can Boost Your Company’s Profile

The Internet has revolutionized the marketing world.  In fact, online marketing initiatives are arguably more powerful and affordable […]

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The Difference Between “Push” and “Pull” Marketing

What is marketing? Marketing is everything that leads up to the sale of a product. Many people confuse […]

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Build Your Online Network Now To Escape the Recession

Now that the dust is settling on social media a little, it’s time to  think about what it […]

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The Power of Analytics

Websites are now the core of any company’s marketing program. It’s the 24-hour storefront that never closes. It’s […]

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Improve your Bounce Rate

Google Analytics has a feature on its dashboard called a “Bounce Rate.” This is one of the key […]

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Why are keywords so important?

Selecting the right keywords for your website is essential when optimizing for search engines. Many people think that […]

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Case studies promote your company and showcase your expertise…

Charles Stewart Contract, a long-time X-Factor public relations client, hired us to compose a case study regarding a […]

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“Who You Gonna Call?!”

Completing the Web Optimization Services Loop “I’ve worked in the private sector. They expect results.” – Dr. Ray […]

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Seven Deadly Sins of Web Optimization

Web optimization, often referred to as search engine optimization (SEO), should be an integral part of your internet […]

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What is the Difference Between Public Relations and Advertising?

Two distinct disciplines, two distinct definitions, one age-old debate. No, we’re not talking about butter and margarine. What […]

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