HICKORY, N.C. – X-Factor Web Marketing, a Hickory-based SEO company and sister company to traditional marketing firm Gotham, LLC, was searching for someone with the unique combination of administrative and creative discipline to keep their operation smoothly servicing clients both locally and worldwide. The search led to Newton-based content marketing specialist, Justin P. Lambert, as an account executive.
Lambert, a New York native, has been writing professionally for nearly ten years, primarily as a freelance copywriter and consultant for business-to-business clients.
“We were really drawn to the fact that Justin can speak the creative marketing language our clients and designers understand,” said X-Factor President and Creative Director, Woody Stoudemire, “while combining that with the business sense of an experienced business owner.”
In his new role, Lambert will be responsible for communicating client needs to X-Factor’s creative team. In addition, he will be assisting in writing web copy optimized for search engines, creating and distributing press releases, and helping clients determine new marketing strategies for profit and growth.
“I’m thrilled to be part of the team,” Lambert said, “and I’m looking forward to the challenge.”
About X-Factor Web Marketing:
Established in 2007 by parent company Gotham, LLC, X-Factor Web Marketing is focused on providing online marketing services including website design, SEO, press release writing, press release distribution, and social media marketing.
About Gotham, LLC:
Established in 1989, Gotham, LLC is an industrial marketing firm specializing in helping manufacturers stimulate sales in existing markets while establishing a presence in new ones. For 24 years, Gotham has served industrial business-to-business clients in Hickory, Charlotte and Greensboro, as well as throughout North Carolina, South Carolina and the world.
For more information on traditional or online marketing services, visit www.X-FactorMarketing.com or www.GothamStrategic.com or call 828-322-2690.
Laurie Evans, Studio Manager
828-327-8099, ext. 806