Redesigning your website to be more search engine friendly? Don’t forget these important SEO tips to help your new website attract more qualified visitors and provide a user-friendly experience:
1 – Do your research. Find out which keywords are being searched for most in your industry. The key is to find keywords with a high search volume, yet low competition on the web. Check your competitor’s websites. Are they optimized with keywords? Do they have a blog? Do they have a News page? How big is their site? Be sure to stay one step ahead of the competition.
2 – Create unique, keyword-rich metatags for each page of the website. These tags are an important factor in ranking well on search engines. Metatags allow you to tell the search engines what each page is about.
3- Develop web pages focused on each of your main keywords. Professional web content writing makes a substantial difference in visitor retention. Unique and relevant content on your website will help your site rank high in Google searches and can often be linked to by other sites and spread throughout the Internet via social media outlets. Search-optimized content helps to “catch” the prospects interested in your most profitable products and services.
4- Don’t forget your sitemaps! Xml sitemaps help ensure that search engines know about all of the pages on your site, including URLs that may not be discoverable by the normal crawling process. An html sitemap is similar to a table of contents for your website. It lists all of the pages of the website, and is meant to help users find the information they need.
5- Analytics – Now you’ve got a great looking, search optimized website, but are you measuring your results? Installing an analytics program can give valuable information, including the number of visitors, length of time on the website, geographical location of visitors, pages viewed most, keywords used to find the website, traffic sources, etc.
6- Lastly, promote your website using online public relations, social media sites, online directories, trade organization sites and traditional media.