What types of businesses does X-Factor work with?

We work with those who are interested in selling their business within 3-10 years. This includes home service companies, law firms, healthcare providers, contractors, manufacturers, and more. Each campaign is customized to fit your industry. Our goal is to help grow your business through strategic marketing, so when you’re ready to sell, your brand is worth more, revenues are higher, and you are positioned for a profit-maximized exit.

Do I need someone to manage my digital marketing?

Yes, having a professional manage your digital marketing can save time, improve results, and help you grow faster. Digital marketing involves more than just posting on social media or running ads. It requires a strategy, tools, testing, and continuous optimization across multiple platforms, including Google, Facebook, your website, and email.

A digital marketing expert can help with:

• Targeting the right audience using data and analytics
• Managing SEO, PPC, and social media campaigns
• Writing effective content and ad copy
• Monitoring performance and adjusting campaigns for better ROI
• Keeping up with algorithm changes, trends, and best practices

If you’re considering selling your business, we can build a winning strategy that provides more income to you and a roadmap for success for future buyers.

What is a marketing plan and why do I need one?

A strategic marketing plan is a roadmap that outlines your business goals, ideal audience, messaging, and the specific tactics you’ll use to attract and convert customers. It keeps your marketing focused, cost-effective, and aligned with your long-term objectives.

Having a proven marketing plan also adds value to your business—it can be presented to potential buyers to show that your growth is sustainable, organized, and backed by a clear strategy. Whether you’re scaling or preparing for a sale, a solid marketing plan proves you’re running your business with purpose.

What is digital marketing, and how can it help my business grow online?

Digital marketing uses tools like search engines, social media, websites, and email to help businesses attract customers online. It improves your visibility, drives website traffic, and increases sales through targeted strategies. Digital marketing also builds long-term brand equity and measurable sales revenue growth – two key factors that increase your business’s valuation if you plan to sell or exit in the future.

What’s the difference between digital marketing and traditional marketing?

Digital marketing uses online channels like search engines, websites, and social media to reach audiences, while traditional marketing relies on print, radio, and TV. Digital is more measurable, targeted, and cost-efficient. Plus, digital marketing performance data can be presented to potential buyers as proof of consistent lead flow and ROI, making your business more attractive to purchase.

What’s the difference between paid and organic traffic online?

Paid traffic comes from advertising platforms like Google Ads, where the budget is impacted each time someone clicks on your ad. Organic traffic, due to SEO, originates from natural (unpaid) search results and doesn’t incur a cost per click. An effective digital marketing strategy combines both to maximize visibility, traffic, and conversions.

What is SEO and why do I need it for my business?

SEO, or Search Engine Optimization, is the process of improving your website for higher ranking search engine results within Google or Bing/Yahoo. The goal is to attract more organic (non-paid) traffic from people who are actively searching for products, services, or answers related to your business. Organic visits are generally easiest to convert into customers. Strong SEO performance can be a significant asset when selling your business, as it demonstrates long-term growth potential without requiring paid advertising.

Can X-Factor build a website that is optimized for SEO?

Yes – we build websites that are not only search engine optimized but are also designed to deliver a positive user experience (UX) that helps convert visitors into customers.

Every website we create includes:

• Custom design tailored to your brand and goals – never cookie-cutter templates
• Clean layouts and intuitive navigation for a smooth, user-friendly experience
• Mobile-friendly formatting, so your site looks great and performs well on all devices
• A powerful yet easy-to-use WordPress CMS, so you can update content easily
• Professional content writing, including SEO best practices, to help your site rank higher on Google

By combining smart design with technical SEO, we ensure your website is both visually impressive and fully optimized to attract organic traffic and drive results. Your business’s credibility is tied to the first impression of a company, which is the website. The website needs to be well-designed, convey the culture of your business, and provide a seamless user experience. Buyers want a turnkey experience that includes a website that outshines and outworks the competition.

How does pay-per-click (PPC) advertising work?

PPC advertising is an auction-style bidding process for keywords. Proper management will help your business rise to the top of Google search results. The budget is accrued when a prospect clicks your ad, making it a fast and cost-effective way to attract leads. The most popular PPC platform is Google Ads, which enables your business to appear at the top of Google search results when potential customers are actively searching for your products or services. Learn more about X-Factor’s PPC marketing management services here. 

Should I use both SEO and PPC for my marketing strategy?

Yes. PPC provides fast visibility, while SEO generates long-term traffic. Using both together amplifies reach to more people at every stage of the buying process. Some SEO keyphrases are so generic, they seldom rank high. Paid search can overcome this issue with a bidding strategy. Combining both channels also shows buyers that your business has a diversified lead generation strategy.

What social media platforms do you manage?

We manage Facebook, Instagram, LinkedIn, YouTube, and other major platforms. Our team handles content creation, scheduling, paid advertising, and analytics, ensuring your brand remains consistent and visible. A consistent and engaging social media presence strengthens brand perception, which adds value for future investors or buyers. Having a large following on social media instantly lends credibility to a new owner.

How does content marketing help with SEO and lead generation?

Content marketing helps SEO by improving keyword rankings and attracting organic traffic. High-quality content, such as blogs, guides, and videos, also educates visitors, brands the company as experts in their field, and converts them into leads over time.

How soon will I see results from digital marketing?

Lead generation results from Paid Search ads in a few days. SEO typically takes 6 to12 months. Most digital strategies start showing strong ROI within 3 to 9 months when campaigns are managed properly. Branding with digital banner tactics such as ads and video is an essential long-term tactic whose success is measured by impressions.

What is Google Analytics, and why do I need it?

Google Analytics measures how people find and interact with your website. It indicates where visitors originate, their actions on the site, and how well marketing is performing. With this data, it’s easier to make informed decisions to improve traffic, user experience, and conversions. Analytics data also serves as evidence of consistent online growth and can help increase buyer confidence during a business valuation.

How do you track results from digital marketing campaigns?

We use Google Analytics and a custom SEO reporting software to track key metrics, including website visits, leads, form fills, phone calls, click-through rate, and cost per lead. Tracking this data not only helps optimize marketing performance but also provides valuable documentation to present to potential buyers or investors.