Pay-Per-Click Advertising

Drive Customers to Your Site with Strategic Pay-Per-Click Advertising

Benefits of Pay-Per-Click Advertising

  • Qualified traffic is driven to your website within minutes of the campaign launch.
  • Ads are geo-targeted to appear in specific markets.
  • Custom landing pages are designed to enhance results.
  • The client is directly billed only when a prospect clicks ad.
  • Costs are controlled with a daily budget.
  • Cost per lead is lowered with strategic PPC expertise.
  • Results are measurable and tracked via monthly reports.
  • Campaigns are reviewed, analyzed, and optimized monthly.


Maximize Exposure and ROI with a Professionally Managed Pay-Per-Click Advertising Campaign

Pay-per-click (PPC) or paid search is an auction for select key phrases on popular search engines that cover 98% of the overall search market. It can land your company on page one of Google or Bing/Yahoo for the products and services you most want to sell.  The results are better-qualified leads that are easier to close. Your company is only charged when an ad is clicked and the prospect lands on your website. To simplify the billing process, when X-Factor manages your pay-per-click advertising campaign, the cost of the ad clicks is directly billed to your corporate credit card for budgeting purposes.

Text and display ads appear at the top of search engines, on relevant websites, blogs, and social media channels. These campaigns must be managed and modified on a regular basis to optimize success. Our team members are Google Ads Certified and have over a decade of experience managing successful PPC campaigns.

Paid search campaigns offer valuable marketing intelligence with statistics like "most searched keywords” and reveal products and services the market desires most.


We work with you to:

  • Establish campaign goals
  • Create an ideal customer profile
  • Enhance the website to maximize lead generation
  • Create display and text ads
  • Adjust campaigns to improve results and lower cost per customer acquisition
  • Measure and refine campaigns for higher ROI

Pay Per Click Advertising Company | B2B Manufacturers, B2C, Non-Profits

Pay Per Click Advertising Company | B2B Manufacturers, B2C, Non-Profits

You Set The Budget

Because it works like an auction, you have the flexibility to set a maximum amount you're willing to spend in a given time frame, keeping the costs within your budget.

You Set The Priorities

The higher the bid for a specific key phrase, the higher the ad will appear on a search engine. We can strategically develop a plan that returns maximum ROI.

You Only Pay For Results

Advertisers pay only when a visitor clicks through to the website.


X-Factor provides pay-per-click advertising services for manufacturers, B2B, B2C and non-profit companies. Contact us for a quote based on your specific pay-per-click advertising needs.

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"The Covid pandemic lockdown significantly impacted our three Italian restaurants in early 2020. We turned to X-Factor Marketing to help us create and implement a strategic plan to build our take-out business to compensate for the decreased dine-in business affected by social distancing rules. X-Factor built a new mobile website, search optimized, and promoted it via Google search campaigns, and social media marketing. The results have been phenomenal! We were able to grow our takeout and delivery orders throughout the pandemic and now that we are opened for in-store dining, we are well-positioned for even greater success."
Angela PowellCo-owner - Geppeto’s Pizza