Pay-Per-Click Advertising

Drive Customers to Your Site with Strategic Pay-Per-Click Advertising

Maximize Your Exposure and ROI with a Professionally Managed Pay-Per-Click Advertising Campaign

Pay-per-click (PPC) is a form of Internet marketing in which advertisers only pay a nominal, one-time fee when the prospect clicks the ad and is transported to their website.

Ads appear at the top of search engines, on relevant websites, blogs and social media channels.  The most popular types of PPC advertising are Google Adwords, Bing Ads and Facebook Ads.

Valuable marketing intelligence can be gained through pay-per-click advertising with statistics like "most searched keywords," and can be compared to organic analytics to maximize results. To simplify the billing process, when X-Factor manages your pay-per-click advertising campaign, the cost of the ad clicks are directly billed to your corporate credit card for budgeting purposes.

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You Set The Budget

Since it works like an auction, you have the flexibility to set a maximum amount you're willing to spend in a given time frame, keeping the costs within your budget.

You Set The Priorities

The higher the bid for a specific key phrase, the higher the ad will appear on a search engine. We can strategically develop a plan that returns maximum ROI.

You Only Pay For Results

Advertisers pay only when a visitor clicks through to the website.

Benefits of Pay-Per-Click Advertising

  • Drive qualified traffic to your site within minutes of campaign launch
  • Ads are geo-targeted to appear in specific markets
  • Custom landing pages are designed to enhance results
  • Client is directly billed only when a prospect clicks ad
  • Click costs are controlled with a daily budget
  • Cost per lead is lowered with strategic PPC expertise
  • Results are measurable and tracked via monthly reports
  • Campaigns are reviewed, analyzed and optimized monthly

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X-Factor provides pay-per-click advertising services for manufacturers, B2B, B2C and non-profit companies. Contact us for a quote based on your specific pay-per-click advertising needs.

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X-Factor has really done a good job for us on the Google Adwords Pay Per Click advertising. We were only getting a few calls regarding our machines, and our website wasn't ranking where we wanted it to in the conventional Google Search. With the development and monthly management of a Google Adwords campaign, X-Factor managed to get our ads to the top of the paid listings and customize the ads as needed. Our new leads on Template Makers have been improved dramatically due to the exposure from Google Adwords.
Bob ComerEagle Superabrasives Inc., Hickory North Carolina