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From increased brand visibility and website traffic to reaching highly interested prospects to providing detailed analytics, pay-per-click (PPC) advertising can greatly benefit your company. However, the degree to which you realize these benefits hinges on a well-planned and executed inbound campaign. For success, it’s essential to cover all the bases. Here, we’ll take a closer […]
Digital marketing is a brave new world. A huge part of surviving (and thriving!) in this complex and evolving landscape is search engine optimization, or “SEO.” While SEO is essential in any comprehensive digital marketing plan, it can also be intimidating—especially if you lack digital marketing know-how. The good news? Regardless of your experience with […]
Leads are the lifeblood of your business. After all, if people aren’t interested in your products and services, you’re not going to get very far. But all leads aren’t created equal. From those ready to purchase, qualified leads are the gold standard of leads. The good news? There are many ways to generate qualified sales […]
Think having amazing products and services is enough in today’s competitive marketplace? Think again. The truth is that when consumers choose certain products and services, it’s not as much about the products and services as it is about something else: the brand they’re associated with. Need proof? Think Apple, Nike, and Google. Mere mention of […]
If you’re one of those folks who have web analytics and never reviews them, this video is for you. If you don’t have analytics attached to your website, it’s free and something you should pause the video to do now! Only kidding. Thanks to cookies, everyone is followed on the web now, offering unprecedented data […]
It’s common for national sales managers or administrative assistants to be in charge of marketing activities. While it seems like a money-conserving idea, marketing and sales and administrative duties are three distinctly full-time jobs. Outsourcing your marketing will make your company more efficient. The sales manager focuses on sales, the administrative assistant on their role, […]
Intelligent businesses create marketing budgets that range from 1 to 14% of projected gross sales for the upcoming year. The U.S. Small Business Administration recommends small businesses with revenue less than 5 million) allocate between 7% and 8% of total revenue to marketing — assuming margins are in the 10-12 percent range. The key is […]
Like fame and ocean tides, business success ebbs and flows over time. To overcome tough times, it’s essential to maintain consistency and apply level-headed rationale to the situation. Emotions running amok only to serve to overwhelm. In today’s market, there is a great deal of instability through Covid, supply chain and labor issues. These factors […]
If your company’s website isn’t getting the traffic you expected – and need – we’ve got a seven-point plan for shaping up the website in 2021. If you don’t have a good website designer on-staff, X-Factor stands ready to help you with the following cyber resolutions. Simplify Content When’s the last time you read every word […]
Content that is engaging to your prospects is critical to marketing success. Digital, or inbound marketing, can be measured via analytics, which is tremendously beneficial to marketers that want to measure and increase customer experiences and engagement. Instead of guessing at the messages that will resonate with the audience, consider A/B tests, which measures alternative […]
Video is proven to be the promotional medium that offers the best memory retention among prospects. Once a video is created it can be leveraged on your website, social media, email messaging and promoted on YouTube which is owned by Google. The affordability of video is better than ever, with reasonably good videos shot via […]
If you are watching this video, and are one of my connections, I’d like to sincerely thank you for adding me to your network. If you value the content of this video and want to connect, please shoot me an invitation on LinkedIn. Since the internet tipped the scales towards digital research, today’s consumer is better educated, […]
I am always impressed by the levels of innovation that people elevate to in a time of crisis. From contactless pizza delivery to the British pub owner that installed an electric fence to force customers to socially distance from his team, creativity abounds. By the way, the British pub owner didn’t activate his fence, just […]
How has the buying cycle changed since the advent of the Internet? Tremendously! “Consumers today tend to want to shop anonymously, they may be 80% along the buying curve by the time they talk to a salesperson. They are well-educated as to what you offer and have already comparison shopped you. The challenge is to […]
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