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Local marketing agency North Carolina

Benefits of Hiring a Local Inbound Marketing Firm

When you need professional marketing help, there are a variety of options to consider. You could always hire your own in-house marketing team. Or a huge marketing agency with a bloated payroll and expensive rent — but there are also a multitude of advantages to working with a small marketing firm that understands the area […]

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7 Ways to Get Your Website Into Shape for 2020

If your company’s website isn’t getting the traffic you expected – and need – we’ve got a seven-point plan for shaping up the website in 2020. If you don’t have a good website designer on-staff, X-Factor stands ready to help you with the following cyber resolutions. Simplify Content When’s the last time you read every word […]

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The Importance of the Rule of Three

A best practice in clear communications is the “rule of three.” In math, the rule of three suggests that if there are three known numbers, the fourth unknown number X can be solved. Application of this idea is found in “The Three Little Pigs,” “The Three Musketeers,” and The Bible (e.g., Father, Son and Holy […]

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Aristotle: Ancient Greek Philosopher and Marketing Strategist

Born in 384 BC and often referred to as “the father of Western philosophy,” Aristotle contributed an abundance of important concepts to our society. His interests and prolific studies covered physics, biology, zoology, metaphysics, logic, ethics, music, poetry, theater, psychology, politics and more. Perhaps his greatest contribution to the marketing world were insights into persuasion: […]

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