Most Recent Blog Posts Increase Company Valuation with a Strategic Marketing Plan and Rebrand Many companies today opt for “growth by acquisition,” where they purchase a competitor or a business aligned with their overall goal set. This can be a lucrative deal for smart business owners who are prepared for a “due-diligence” exploration of their company as a potential asset. There are many facets involved in successfully selling a […] Read More Hiring an Internal Marketing Person vs. Building an Inbound Lead-Generation Pipeline If you are a business owner, tough choices are likely an everyday occurrence. Assembling all the right pieces to ensure your business is running like a well-oiled machine is critical. When it comes to marketing, the ideal scenario is a steady flow of interested and educated prospects for your products and services. Following up on […] Read More Three Reasons Why You Can’t Ignore Advertising on Bing It is easy to assume Google dominates search, and rightly so. In 2018, Google Search made up more than 90% of all worldwide searches. Looking at those figures, why would any business invest in advertising in Bing Ads? Below are a few compelling reasons why advertising on Bing should be part of your inbound marketing […] Read More Does Your Web Designer Really Understand SEO? SEO (search engine optimization) is just as important as website design and development in building a highly functional website. Web design and SEO are not necessarily interchangeable. A top-notch designer who builds killer webpages aesthetically doesn’t necessarily understand SEO. Are the meta tags optimized on every page of your site? Do your images contain alt […] Read More View All Blog Posts
