Growth Today. Value Tomorrow.
X-Factor, a growth-focused marketing firm, helps businesses grow, and business owners exit smarter. Our marketing strategies provide a growth template for future business owners and are designed to increase revenue now and maximize value within three years of a business sale.
As a growth-focused marketing firm, we enhance brand strength, customer loyalty, and market positioning to position your business for a high value exit. Thus, you don’t just sell your business; you sell it for more.
Build the Value of Your Business in Three Years With Growth-Focused Marketing
Buyers want to see a three-year track record of profitability and sales growth. Key steps include:
- Assessment of current sales and marketing efforts.
- Determine if marketing will be handled internally or externally.
- Review of corporate branding standards.
- Determination of quality of logo branding, positioning, website and other sales collateral vs the competition.
- Survey customers for weaknesses.
- SWOT analysis.
- Understand company differentiation and how it can be improved.
- Create an annual marketing plan and budget.
- Build a platform where marketing assets are accessible and organized.
- Develop metrics for cost per lead generated, sales conversion rates, customer retention rates. annual growth, and profitability percentages.
- Establish web and visitor tracking to prove results.
X-Factor ensures that every marketing dollar invested in the critical three years before selling does three things:
- Builds a structured marketing plan that maps success for future ownership.
- Demonstrates a measurable Return on Marketing Investment (ROMI), including more leads, sales, and profit.
- Enhances business exit value – making it more attractive to buyers and maximizing your payday.
Contact X-Factor today to initiate a custom plan to build the valuation of your business with the expertise of a trusted growth-focused marketing firm.
Meet Our Leadership Team
Woody Stoudemire
President
Woody is a veteran of the marketing field with over 30 years of experience. He created X-Factor in 2008, with a focus on helping customers build and execute results-oriented digital marketing programs. Woody excels in strategic development and execution of both traditional and digital marketing plans. A top marketing professional in North Carolina, Woody created X-Factor as a digital design and inbound marketing firm to help clients navigate the new challenges of marketing in the burgeoning digital market. A graduate of Appalachian State University, Woody never used his communications degree to get a job. At 22, he became cofounder of industrial marketing firm Gotham Images (now Gotham LLC) and never looked back. Generating profitable ideas for clients remains his favorite part of the business.
In his down time, he enjoys unwinding with his girls: wife Kelly, and daughters Claire and Maggie. Woody also serves as a virtual marketing director through his consultancy MarketingGhost.com.
Laurie Evans
Operations Manager
Working with X-Factor since its inception in 2008, Laurie manages our team of writers, graphic designers and programmers in addition to scheduling, account management and vendor relations.
A graduate of Pennsylvania State University, Laurie holds a Bachelor of Science degree. Her employment background includes over 20 years of customer service, management and marketing experience. Laurie’s management skills and training in Search Engine Marketing (SEM) make Laurie a natural fit for our digital design and inbound marketing firm.
Her “keywords” for happiness are her husband, Bryan and her two sons.
We can consult, help with short-term projects, or create and execute long-term digital marketing campaigns.
Our steps to marketing success include:
For more information, download our company brochure or contact us below for a free proposal.
