About X-Factor Web Marketing

X-Factor Web Marketing was founded in 2008 in Hickory, North Carolina, to provide expert digital marketing services across all industries. Our mission since day one has been to maximize return on investment on our customers’ marketing budgets. The X-Factor team is agile, 100% US-based, and scalable to provide strategy, design, copy, content, measurable metrics, and much more.

Meet our leadership team:

Digital Design Firm | Inbound Marketing Firm | North CarolinaWoody Stoudemire


Woody is a veteran of the marketing field with 30 years experience. He created X-Factor in 2010, with a focus on helping customers build and execute results-oriented digital marketing programs. Woody excels in strategic development and execution of traditional and internet marketing plans. A top marketing professional in North Carolina, Woody created X-Factor as a digital design and inbound marketing firm to help clients navigate the new challenges of marketing in the burgeoning digital market. A graduate of Appalachian State University, Woody never used his communications degree to get a job. At 22, he became cofounder of industrial marketing firm Gotham Images (now Gotham LLC) and never looked back. Generating profitable ideas for clients remains his favorite part of the business.

In his down time, he enjoys unwinding with his girls: wife Kelly, and daughters Claire and Maggie. Woody also serves as a virtual marketing director through his consultancy MarketingGhost.com.

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Laurie Murphy EvansLaurie Evans

Operations Manager

Working with X-Factor since its inception in 2008, Laurie manages our team of writers, graphic designers and programmers in addition to scheduling, account management and vendor relations.

A graduate of Pennsylvania State University, Laurie holds a Bachelor of Science degree. Her employment background includes over 20 years of customer service, management and marketing experience. Laurie’s management skills and training in Search Engine Marketing (SEM) make Laurie a natural fit for our digital design and inbound marketing firm.

Her "keywords" for happiness are her husband, Bryan and her two sons.

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We can consult, help with short-term projects, or create and execute long-term inbound marketing campaigns. 
Contact us today for a free quote.

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I have used X-Factor for years as an outsourced marketing services provider for various businesses that I have managed. I really don’t know of another company with a comparable industrial marketing experience or track record. I can personally attest that every service in their portfolio is vetted and proven. Highly recommend.
Calvin StilesCo-Founder, European Machinery Services