BENZ Inc.

BENZ Inc. is a subsidiary of the Zimmer Group, a company that manufactures innovative tooling for the wood, plastics, composites, and metalworking industries in Germany and provides North American sales and support through BENZ Inc.’s Hickory, NC, headquarters.

Challenge:

BENZ is an established European brand known for advanced engineering and precision tooling performance. BENZ American subsidiary, BENZ Inc., a relative newcomer to the North American wood, metal, and composites markets, needed better brand awareness, a new website, and a consistent online marketing presence. Poor navigation made product location on the corporate website difficult, and since the company had never employed inbound marketing tactics, BENZ Inc. also suffered from low search engine rankings. Tracking results of web metrics through analytics was impossible due to a single international website for all locations.

Strategy:

New responsive website design for the U.S. market
Search Engine Optimization (SEO)
Pay per click management
Banner ad design and digital ad placement
Email marketing
Social media advertising
Social media management
Oversee reputation management
Blog development/copywriting
Search optimized press releases and distribution
Google Analytics analysis and quarterly reviews

View BENZ Campaign

The Results:

X-Factor developed an inbound marketing campaign encompassing a new website, online marketing, paid and organic search campaigns, and a new social media mix on YouTube, Facebook, and Twitter. Email marketing and web updates to current and potential customers also generated top-of-mind awareness of BENZ Inc.’s service programs, trade shows, and new product promotions.

Leading industrial magazines, such as Modern Machine Shop, Automotive Design & Production, Global Spec, Canadian Woodworking, and Woodshop News, also published press releases written and submitted by X-Factor. After a four-year engagement with X-Factor, Benz was purchased by the major woodworking conglomerate HOMAG Group.