Clean Sweep, Inc.
Headquartered in Chattanooga, Tennessee, Clean Sweep, Inc. is Eastern Tennessee’s leading provider of commercial lot and street sweeping services. A second-generation company with 34 years in business, Clean Sweep primarily services clients within a 100 to 125-mile radius of Chattanooga.
Challenge:
With no in-house marketing department, Clean Sweep sought to outsource its “direct touch” marketing and lead generation activities to a professional marketing firm. They needed a highly qualified, long-term partner to manage direct marketing activities and dramatically improve their qualified lead generation results. The role also included marketing services, which includes planning and budgeting marketing activities, measuring all lead generation activities, and conducting competitive research in other markets. Goals include a multi-touch, targeted, direct marketing program to increase company awareness in the targeted market segments and high-quality lead generation, resulting in new business opportunities.
Strategy:
- Key stakeholder survey
- Communications review
- Strategic marketing plan
- Positioning statement
- Search engine optimization
- Website revamp
- Email campaign
- Social media content and management
- Video creation
- Paid search marketing
The Results:
X-Factor’s comprehensive marketing strategy delivered outstanding results for Clean Sweep, Inc. By leveraging targeted Google Ads, social media marketing, and a refined SEO strategy, Clean Sweep experienced a significant increase in brand awareness and online lead generation.
Key outcomes included:
- A substantial increase in website traffic, leading to higher engagement with potential clients.
- A notable increase in qualified leads, helping Clean Sweep secure new business opportunities.
- Enhanced brand positioning, making Clean Sweep the go-to provider for commercial lot sweeping in Eastern Tennessee.
- Improved online presence through SEO optimization and social media engagement, establishing them as an industry leader.
Ultimately, the success of this marketing campaign played a pivotal role in attracting the attention of Sweeping Corporation of America (SCA), the nation’s largest power-sweeping company. In 2020, SCA acquired Clean Sweep, a testament to the company’s growth and strong market presence achieved through strategic marketing efforts.
X-Factor’s data-driven approach and targeted digital marketing initiatives helped Clean Sweep reach new heights, demonstrating the power of an effective outsourced marketing partnership.
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