Since 1988, Geppeto’s Pizza has served delicious Italian food to the foothills of North Carolina from three different locations. The locally-owned company serves pizza from scratch, homemade pasta, and other high-quality Italian food at reasonable prices. Geppeto’s customers can dine in their comfortable and casual restaurants or order online for take-out.
When the Covid pandemic hit in early 2020, government-mandated lockdowns dictated an end to in-store dining for extended periods. Geppeto’s offered take-out and online ordering capabilities, but the website was outdated and not optimized for search engines. Further, there was no strategy or tactics in place to promote the website. Major pizza chains with deep marketing budgets are Geppeto’s competition for the local market.
The results of the marketing campaign were phenomenal. Organic Google search rankings improved due to local Search Optimization implementation within the new website.
Brand awareness was increased through paid search and an ongoing social media campaign. This multi-tactic approach increased phone calls and online orders substantially throughout the pandemic, and now that Geppeto’s three locations are open for in-store dining, the company is well-positioned for continued success!
Paid Search Visits
Direct Search Visits
Social Media Visits