Geppeto’s Pizza
Since 1988, Geppeto’s Pizza has served delicious Italian food to the foothills of North Carolina from three different locations. The locally-owned company serves pizza from scratch, homemade pasta, and other high-quality Italian food at reasonable prices. Geppeto’s customers can dine in their comfortable and casual restaurants or order online for take-out.
Challenge:
When the Covid pandemic hit in early 2020, government-mandated lockdowns dictated an end to in-store dining for extended periods. Geppeto’s offered take-out and online ordering capabilities, but the website was outdated and not optimized for search engines. Further, there was no strategy or tactics in place to promote the website. Major pizza chains with deep marketing budgets are Geppeto’s competition for the local market.
Strategy:
- Inbound marketing strategy
- New mobile responsive website
- Local Search Engine Optimization
- Paid Google search ad campaign
- Social media management
- Measurement of tactics
The Results:
The results of the marketing campaign were phenomenal. Organic Google search rankings improved due to local Search Optimization implementation within the new website.
Brand awareness was increased through paid search and an ongoing social media campaign. This multi-tactic approach increased phone calls and online orders substantially throughout the pandemic, and now that Geppeto’s three locations are open for in-store dining, the company is well-positioned for continued success!
+101%v
Paid Search Visits
+18%
Direct Search Visits
+46%
Social Media Visits
+10%
New Users
“The Covid pandemic lockdown significantly impacted our three Italian restaurants in early 2020. We turned to X-Factor Marketing to help us create and implement a strategic plan to build our take-out business to compensate for the decreased dine-in business affected by social distancing rules. X-Factor built a new mobile website, search optimized, and promoted it via Google search campaigns, and social media marketing. The results have been phenomenal! We were able to grow our takeout and delivery orders throughout the pandemic and now that we are opened for in-store dining, we are well-positioned for even greater success.”
Angela Powell | Co-owner
