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Since 1945, Southern Glove is a privately-owned, industrial glove manufacturer that provides top-quality industrial work gloves, hand and arm protection products and industrial aprons to customers throughout the United States. The company also offers full-package manufacturing, which includes contract cutting and sewing services for private label industrial apparel, safety accessories and other fabric products made to customers’ specifications.
In order to grow their business, Southern Glove needed to expand the number of distributors selling its products and diversify its product line beyond its traditional core customers in the oil and gas industries. On the digital front, the company’s website had not been designed for mobile, many products were tough to locate and their website had low organic search engine rankings and web traffic numbers.
X-Factor created a responsive website for both Southern Glove and Southern Innovations, complete with global search capabilities to allow distributors and end users to locate products quickly. Using Google Analytics measurement to make informed, data-driven marketing decisions, X-Factor targeted PPC in countries with high levels of oil and gas rigs, created email marketing to give Southern Glove top-of-mind awareness among its distributors and targeted email and pay-per-click marketing to reach other markets including the forestry, agriculture, manufacturing, chemical and food and beverage industries.
Online news sites and leading industrial magazines such as Drilling Contractor Magazine, EHS Today, Safety and Health and Industrial Safety and Hygiene News also published search optimized press releases written and submitted by X-Factor.
Since partnering with X-Factor, total website visits increased by 115%, unique visitors by 131% and webpage views by 75%. Mobile visits increased by a whopping 849%, while organic searches increased by 113%. Southern Glove is also receiving top search-engine rankings for many of the gloves they manufacture.
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