Southern Glove
Since 1945, Southern Glove has been a privately owned industrial glove manufacturer that provides top-quality industrial work gloves, hand and arm protection products, and industrial aprons to customers throughout the United States. The company also offers full-package manufacturing, which includes contract cutting and sewing services for private-label industrial apparel, safety accessories, and other fabric products made to customers’ specifications.
Challenge:
To grow its business, Southern Glove needed to expand the number of distributors selling its products and diversify its product line beyond its traditional core customers in the oil and gas industries. On the digital front, the company’s website had not been designed for mobile, many products were tough to locate, and its website had low organic search engine rankings and web traffic numbers.
Strategy:
- New, responsive, user-friendly website
- Search Engine Optimization (SEO)
- Paid search management
- Email marketing
- Oversee reputation management
- Custom-branded Facebook and YouTube pages
- Google analytics analyses and reviews
- Blog development/copywriting
- Optimized press releases
- Online tradeshow promotion
- Digital catalog
The Results:
X-Factor created responsive websites for Southern Glove and Southern Innovations, with global search capabilities to allow distributors and end users to locate products quickly. Using Google Analytics measurement to make informed, data-driven marketing decisions, X-Factor targeted PPC in countries with high levels of oil and gas rigs, created email marketing to give Southern Glove top-of-mind awareness among its distributors, and targeted email and pay-per-click marketing to reach other markets, including the forestry, agriculture, manufacturing, chemical, and food and beverage industries.
Online news sites and leading industrial magazines, such as Drilling Contractor Magazine, EHS Today, Safety and Health, and Industrial Safety and Hygiene News, also published search-optimized press releases written and submitted by X-Factor.
Since partnering with X-Factor, total website visits increased by 115%, unique visitors by 131%, and webpage views by 75%. Mobile visits increased by a whopping 849%, while organic searches increased by 113%. Southern Glove is also receiving top search engine rankings for many of the gloves it manufactures.
After a ten-year relationship with X-Factor, Southern Glove sold to a more prominent PPE distributor.
+115%
Total Site Visits
+131%
Unique Visitors
+75%
Page Views
+849%
Mobile Visits
+113%
Organic Visits
X-Factor has truly worked wonders with our web presence and public relations efforts. Just in the last three quarters, we’ve seen nearly a 90% increase in total monthly visits to the website, about 50% more pages being viewed, and nine times the number of mobile visits we had before X-Factor got involved. They’re consistently keeping us on Google’s first page for our most important keywords, and our press releases are circulating all over the web and in newspapers and industry magazines that really matter. We couldn’t be more thrilled with this partnership.
Brent Fidler – President and CEO
Southern Glove Inc.
