Recruiting patients for healthcare practices is typically physician-driven and depends largely on patient referrals. High-quality customer experiences are critically important to growing a sustainable practice.
Another key element often overlooked is differentiation of the practice culture from those offering similar services down the street. This can be accomplished by creating a messaging strategy that clearly defines how your practice is different from, and better than, the competition.
Simply promoting your services does little to differentiate a practice. Patients can find these same services at competing practices across town. What will have the most impact on patients seeking a new practice is proximity/convenience, culture, and ease of appointment setting.
Google Maps is an excellent opportunity to share your location(s) because most people search “family practice near me” to find a new practice. To ensure that your practice appears at the top of Google search results (66 percent of the search market), search-optimize your website for cities within your patient geographic location.
You can promote your unique clinic culture by showing off the welcoming environment and cutting-edge technology your practice offers through your website and social media outlets such as Facebook, Instagram, YouTube and LinkedIn. You can target patients by gender and age on many of these platforms.
Create online patient portals and useful tools like online appointment setting for greater convenience that will enhance the patient experience.
Focusing on these three things will help bring additional patients into your practice and ensure that they have a positive experience.
For an assessment of your healthcare marketing initiative, email firstname.lastname@example.org.