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    Watch this brief but informative webinar and see if your website is fine-tuned to deliver abundant sales volume. Today, it is vital that your company communicate with a strong digital presence, informative content and convenient user experience.

    You'll learn how to:

    • Make a great first (digital) impression
    • Assess the quality of web content
    • Build trust through your site
    • Improve organic search results
    • Enhance browser experience
    • Convert more leads through the site
    • Measure for success!

    Many salespeople I run across these days are inherently lazy. They expect the internet to replace the outreach, customer visits, and trade show trips to secure new accounts.

    One of my least favorite exercises is sitting in a conference room with a sales group brainstorming the one key phrase that will open the floodgates to sales mecca. Unfortunately, this has become the new norm. Resilience has been worn down, personal meetings are hard to come by, and customers have all their buying options at their fingertips. Key phrases are important, and your website should certainly be search engine optimized for those key phrases! However, there is no single tactic, or “magic bean” as I like to call it, that will solve a sales challenge. It takes multiple tactics supported by consistent messaging to drive long-term success.

    Traditionally, when times are tough, sales blames marketing and vice versa. For everything to work harmoniously, there needs to be an ongoing marketing effort combined with personalized outreach from the sales team. The personalized messaging given by sales should match that of the marketing effort to ensure clarity and brand recognition.

    If your sales team spends more time trying to devise the perfect video or unearth the perfect key phrase instead of engaging clients, it’s time to search for the perfect sales force.

    To learn more about inbound marketing success, visit www.X-FactorMarketing.com.

    Written by Woody Stoudemire

    SEO (search engine optimization) is just as important as website design and development in building a highly functional website. Web design and SEO are not necessarily interchangeable. A top-notch designer who builds killer webpages aesthetically doesn’t necessarily understand SEO. Are the meta tags optimized on every page of your site? Do your images contain alt tags with keywords and phrases? Do you have professionally written, keyword-optimized content that captivates your audience and compels them to action? These are just a couple of examples that fall under SEO and can be a detriment to your website’s performance and search engine rankings if ignored.

    SEO contains numerous components that must be researched, created, and managed. It’s not about just adding special codes to a website and calling it a day. Researching competition, link building, keywords and keyphrases, and crafting compelling content are just a few of the processes an SEO specialist will deploy to enhance search engine rankings. In fact, approximately 80% of the websites we audit are not properly optimized for search engines. Many designers view SEO as an additional revenue stream and sell the service without a fundamental understanding of how it should work, and the unsuspecting client doesn’t know the difference.

    SEO is constantly changing, and learning best practices is not easy because it is a moving target. Search engine algorithms for ranking frequently update and change. Your SEO expert has to be current on these updates to make sure your SEO strategy remains compatible. If your web designer proclaims expertise in SEO, it’s worth the money to have a third party audit your website for SEO best practices.  If your website architecture, content, keyword density, and overall backlinks are not up to Google’s algorithm standards, your site could be penalized.

    An SEO specialist is responsible for maintaining, changing, and updating your site for consistently better performance. Building top-performing SEO is a long-term process.

    The ideal solution is to hire an inbound marketing firm that has both website developers and SEO specialists on staff. X-Factor Web Marketing can affordably review and audit your website for SEO best practices. Since 2008, we have been bringing our clients’ messages, missions, and value propositions online and helping them achieve trackable and measurable sales growth. Wouldn’t you like to know if you are leaving dollars on the table because of a poorly optimized, low-ranking website?

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