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For franchise owners, a strong and adaptable marketing strategy is essential for driving brand recognition, increasing profitability, and ensuring long-term business growth. While some franchisors and franchisees consider building an in-house marketing team, outsourcing to a specialized marketing firm often proves to be a more cost-effective and scalable solution. Beyond improving efficiency, leveraging an outsourced […]
It is easy to assume Google dominates search, and rightly so. In 2018, Google Search made up more than 90% of all worldwide searches. Looking at those figures, why would any business invest in advertising in Bing Ads? Below are a few compelling reasons why advertising on Bing should be part of your inbound marketing […]
Your website is the core of your marketing program. It is working for you 24/7. Is it working as effectively as it can be? Do you know who your online competitors are? Is your competition outranking your website on major search engines like Google, Yahoo! and Bing? An online competitive analysis is essential for businesses today. […]
Did your web developer add Google Analytics to your website? Great! That’s the first step in measuring your website’s success. Now, do you know how to actually read all of those great reports? It can be a bit overwhelming. Here are a few things to look for when reviewing the data: Dashboard View: Site Usage […]
What is marketing? Marketing is everything that leads up to the sale of a product. Many people confuse advertising or public relations with marketing when in fact, they fall under the marketing umbrella. “Push,” or traditional marketing, is what we think of as interruptive advertising: TV ads, radio spots, billboards, direct mail, email, etc. They […]
Websites are now the core of any company’s marketing program. It’s the 24-hour storefront that never closes. It’s a resource of information enabling the showcasing of products pictorially, in video and in text. This is changing the face of marketing, which use to be a “push” message that utilized persuasion to educate prospects. With the […]
Google Analytics has a feature on its dashboard called a “Bounce Rate.” This is one of the key metrics in web analysis. Essentially, it is the percentage of times that someone “bounces” almost immediately when they find your site. A bounce rate of over 40% is cause for concern. It may mean that your site […]
Fill out the form below and our team will be in touch to discuss how we can help you achieve a profitable exit.