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Leads are the lifeblood of your business. After all, if people aren’t interested in your products and services, you’re not going to get very far. But all leads aren’t created equal. From those ready to purchase, qualified leads are the gold standard of leads. The good news? There are many ways to generate qualified sales […]
Think having amazing products and services is enough in today’s competitive marketplace? Think again. The truth is that when consumers choose certain products and services, it’s not as much about the products and services as it is about something else: the brand they’re associated with. Need proof? Think Apple, Nike, and Google. Mere mention of […]
If you’re one of those folks who have web analytics and never reviews them, this video is for you. If you don’t have analytics attached to your website, it’s free and something you should pause the video to do now! Only kidding. Thanks to cookies, everyone is followed on the web now, offering unprecedented data […]
It’s common for national sales managers or administrative assistants to be in charge of marketing activities. While it seems like a money-conserving idea, marketing and sales and administrative duties are three distinctly full-time jobs. Outsourcing your marketing will make your company more efficient. The sales manager focuses on sales, the administrative assistant on their role, […]
Intelligent businesses create marketing budgets that range from 1 to 14% of projected gross sales for the upcoming year. The U.S. Small Business Administration recommends small businesses with revenue less than 5 million) allocate between 7% and 8% of total revenue to marketing — assuming margins are in the 10-12 percent range. The key is […]
Like fame and ocean tides, business success ebbs and flows over time. To overcome tough times, it’s essential to maintain consistency and apply level-headed rationale to the situation. Emotions running amok only to serve to overwhelm. In today’s market, there is a great deal of instability through Covid, supply chain and labor issues. These factors […]
Content that is engaging to your prospects is critical to marketing success. Digital, or inbound marketing, can be measured via analytics, which is tremendously beneficial to marketers that want to measure and increase customer experiences and engagement. Instead of guessing at the messages that will resonate with the audience, consider A/B tests, which measures alternative […]
To discuss taking your marketing to the next level and request a quote for our Digital Marketing Services, please contact us below.