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For franchise owners, a strong and adaptable marketing strategy is essential for driving brand recognition, increasing profitability, and ensuring long-term business growth. While some franchisors and franchisees consider building an in-house marketing team, outsourcing to a specialized marketing firm often proves to be a more cost-effective and scalable solution. Beyond improving efficiency, leveraging an outsourced […]
Content that is engaging to your prospects is critical to marketing success. Digital, or inbound marketing, can be measured via analytics, which is tremendously beneficial to marketers that want to measure and increase customer experiences and engagement. Instead of guessing at the messages that will resonate with the audience, consider A/B tests, which measures alternative […]
Video is proven to be the promotional medium that offers the best memory retention among prospects. Once a video is created it can be leveraged on your website, social media, email messaging and promoted on YouTube which is owned by Google. The affordability of video is better than ever, with reasonably good videos shot via […]
If you are watching this video, and are one of my connections, I’d like to sincerely thank you for adding me to your network. If you value the content of this video and want to connect, please shoot me an invitation on LinkedIn. Since the internet tipped the scales towards digital research, today’s consumer is better educated, […]
I am always impressed by the levels of innovation that people elevate to in a time of crisis. From contactless pizza delivery to the British pub owner that installed an electric fence to force customers to socially distance from his team, creativity abounds. By the way, the British pub owner didn’t activate his fence, just […]
How has the buying cycle changed since the advent of the Internet? Tremendously! “Consumers today tend to want to shop anonymously, they may be 80% along the buying curve by the time they talk to a salesperson. They are well-educated as to what you offer and have already comparison shopped you. The challenge is to […]
The coronavirus global pandemic has people all over the country and world practicing “social distancing” by staying in their homes and minimizing contact with the outside world. This also means that with travel limited and fewer people going into the office every day, face-to-face meetings aren’t happening. Your marketing efforts need not come to a […]
Inbound marketing includes all the tactics to attract new patients to your medical practice website. For greatest impact, these elements should all be used in harmony to communicate consistent messaging. These tactics, applied in union with a clear messaging strategy, will position your medical practice as forward-thinking and technologically advanced and will meet the market […]
When you need professional marketing help, there are a variety of options to consider. You could always hire your own in-house marketing team. Or a huge marketing agency with a bloated payroll and expensive rent — but there are also a multitude of advantages to working with a small marketing firm that understands the area […]
A best practice in clear communications is the “rule of three.” In math, the rule of three suggests that if there are three known numbers, the fourth unknown number X can be solved. Application of this idea is found in “The Three Little Pigs,” “The Three Musketeers,” and The Bible (e.g., Father, Son and Holy […]
Born in 384 BC and often referred to as “the father of Western philosophy,” Aristotle contributed an abundance of important concepts to our society. His interests and prolific studies covered physics, biology, zoology, metaphysics, logic, ethics, music, poetry, theater, psychology, politics and more. Perhaps his greatest contribution to the marketing world were insights into persuasion: […]
If you are a business owner, tough choices are likely an everyday occurrence. Assembling all the right pieces to ensure your business is running like a well-oiled machine is critical. When it comes to marketing, the ideal scenario is a steady flow of interested and educated prospects for your products and services. Following up on […]
It is easy to assume Google dominates search, and rightly so. In 2018, Google Search made up more than 90% of all worldwide searches. Looking at those figures, why would any business invest in advertising in Bing Ads? Below are a few compelling reasons why advertising on Bing should be part of your inbound marketing […]
SEO (search engine optimization) is just as important as website design and development in building a highly functional website. Web design and SEO are not necessarily interchangeable. A top-notch designer who builds killer webpages aesthetically doesn’t necessarily understand SEO. Are the meta tags optimized on every page of your site? Do your images contain alt […]
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