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If your company’s website isn’t getting the traffic you expected – and need – we’ve got a seven-point plan for shaping up the website in 2021. If you don’t have a good website designer on-staff, X-Factor stands ready to help you with the following cyber resolutions. Simplify Content When’s the last time you read every word […]
SEO (search engine optimization) is just as important as website design and development in building a highly functional website. Web design and SEO are not necessarily interchangeable. A top-notch designer who builds killer webpages aesthetically doesn’t necessarily understand SEO. Are the meta tags optimized on every page of your site? Do your images contain alt […]
The way the Internet is accessed has changed significantly over the last few years. If your website is not mobile-friendly, it will dramatically affect not only the user experience, but also the potential for high rankings on search engines. Smartphone and tablet users experiencing difficulty loading or viewing your content will be less likely to […]
Lean Marketing is to sales and marketing what continuous improvement is to manufacturing. Agility and responsiveness separate effective marketing from the status quo. Startup mode is the mindset. Using digital marketing channels for customer and prospect engagement is becoming the new norm. Consistent measurement using web analytics tools like Google Analytics is key. The goal […]
One Size CAN Fit All! With more online searches being made on smartphones than on personal computers, it’s important to make sure that everybody who’s in the market for your product or service can comfortably view your website. Your site may look great on a desktop or laptop monitor, but how does it appear on […]
HICKORY, N.C. – Keeping a website fresh is challenging in today’s “lean” environment. Hickory-based X-Factor Web Marketing has announced a new Website Maintenance Service designed for companies without the staff or expertise needed to manage and update their website. “Many businesses simply cannot justify the expense of a full-time webmaster capable of changing and updating their […]
Can you imagine saving up for a brand new Ferrari, then driving it off the lot, parking it in your garage and leaving it there forever? Of course not! What a waste, right? Unfortunately, that’s exactly what a lot of people do with one of their most valuable marketing assets: their company website. You’ve probably […]
Did your web developer add Google Analytics to your website? Great! That’s the first step in measuring your website’s success. Now, do you know how to actually read all of those great reports? It can be a bit overwhelming. Here are a few things to look for when reviewing the data: Dashboard View: Site Usage […]
To discuss taking your marketing to the next level and request a quote for our Digital Marketing Services, please contact us below.