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Watch this brief but informative webinar and see if your website is fine-tuned to deliver abundant sales volume. Today, it is vital that your company communicate with a strong digital presence, informative content and convenient user experience. You’ll learn how to:
The Internet has revolutionized the marketing world. In fact, online marketing initiatives are arguably more powerful and affordable than traditional advertising strategies because of the wider reach the Internet offers. Not everyone watches the same television or reads certain publications, so marketing towards traditional media forms exclusively can cost companies thousands (if not more) in […]
Charles Stewart Contract, a long-time X-Factor public relations client, hired us to compose a case study regarding a recent project. A case study is a detailed account of a company, person or project over a given period of time. It describes a problem or challenge that a company may have faced, and their process for […]
Two distinct disciplines, two distinct definitions, one age-old debate. No, we’re not talking about butter and margarine. What is the difference between public relations and advertising? Here is one of the most basic explanations you’ll ever find: Public Relations is what others communicate about you, your business, your client, etc. Advertising is what you communicate. […]
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