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    According to the Hubspot, business-to-business companies that blog generate 67 percent more leads per month than those that don’t. And companies that have effective blogs tend to come across as knowledgeable resources.

    Here are some of the benefits B2B companies stand to gain through a company blog:

    • More leads
    • More credibility
    • More inbound links pointing to your website
    • More indexed pages for better visibility on search engines such as Google

    Content marketing via blogging can attract and retain customers by giving them a steady diet of relevant information. This information can lead them to make informed decisions to give you their business. The system works. If it didn’t, major corporations wouldn’t be using it.

    Effective marketing strategies incorporate both traditional (outbound) and digital (inbound) marketing elements. By adding blogging to your mix, you can both expand your reach and become a market influencer. In addition to generating leads and positioning your company as experts, a blog properly executed with informative content has a positive emotional impact on a prospect. Blogging regularly will also bring repeat visits and increase the amount of time visitors spend on the website.

    As a bonus, a blog is the perfect place to use keywords and phrases that will increase your rankings on search engines. Every time a blog post is written, it is one more indexed page on your website. In fact, websites with a blog have tend to have 434% more indexed pages. Google and other search engines take notice of active websites, and every new indexed page is one more opportunity to show up in search engines, and drive additional traffic to your website.

    So, if you want more leads, more visibility and more credibility, join the B2B companies that depend on blogs for content marketing.


    Visit X-Factor Web Marketing for more information on blog development, design and writing services.

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