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Digital marketing is a brave new world. A huge part of surviving (and thriving!) in this complex and evolving landscape is search engine optimization, or “SEO.”
While SEO is essential in any comprehensive digital marketing plan, it can also be intimidating—especially if you lack digital marketing know-how.
The good news? Regardless of your experience with this organic marketing method, there are some things you can do to start putting it to work to increase both the quantity and quality of website traffic.
Here, we’ll look closely at all things SEO, including how you can use it to reach your business goals.
SEO improves your website’s visibility on search engine result pages (SERPs).
Using keywords most related to your business, products, and services, SEO strategically (and organically) ensures that your website will rank highly on search engines.
Another way to look at it? When internet users enter a search for the products and services you sell without knowing your company name, SEO is the key to them finding your website.
SEO can help maximize inbound “organic” (natural, not paid) traffic from search engines to websites. However, this is far from its only benefit.
Other SEO upsides include:
Now that we have covered what SEO is and why it matters, it’s time to drill down into how keywords work.
Search engine algorithms use many factors to determine how high your keywords rank. These factors serve one purpose above all else: satisfying user intent.
That’s where keywords (and keyword research) make a significant difference.
Keywords or key phrases are the words browsers enter into search engines to find content that answers a specific question or fulfills a particular need. In the United States, Google accounts for over 85% of all searches, so SEO is focused on their requirements.
Keyword research helps narrow down the words or phrases that match customer intent with what they seek. For successful on-site optimization, relevant keywords should be carefully chosen to build key terms and incorporate them into your website content.
Here’s an example. Let’s say you run a furniture store and are looking to drive sales of a specific bed style. Generic keywords with common, huge search volumes like “furniture” are difficult to rank organically. Therefore, a more specific key phrase such as “mahogany sleigh bed” is more defined and targeted to rank near the top of Google. Using this keyphrase will bring you better, more qualified traffic to convert into a lead.
SEO involves much more than stuffing your web pages and blog posts with keywords. Instead, it’s a strategic endeavor.
These tips can help you rocket to the top of search results:
SEO is one of the most important things you can do to supercharge your website. Although the tips and hacks mentioned here can help you get off to the best start, they’re just the tip of the iceberg.
Not only that, but search engine algorithms are constantly changing, meaning that the occasional website makeover isn’t enough. Maintaining awareness of the latest SEO trends and best practices can help you harness its full potential for your brand. This is what we do best at X-Factor.
As digital marketing specialists, it’s our business to stay at the cutting edge of SEO and other online marketing practices—and to put our knowledge, experience, and drive to work for you.
Get your free quote from the X-Factor team today if you’re ready to garner coveted first-page search rankings, increased traffic from qualified leads, higher close rates, and more.
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