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SEO (search engine optimization) is just as important as website design and development in building a highly functional website. Web design and SEO are not necessarily interchangeable. A top-notch designer who builds killer webpages aesthetically doesn’t necessarily understand SEO. Are the meta tags optimized on every page of your site? Do your images contain alt tags with keywords and phrases? Do you have professionally written, keyword-optimized content that captivates your audience and compels them to action? These are just a couple of examples that fall under SEO and can be a detriment to your website’s performance and search engine rankings if ignored.
SEO contains numerous components that must be researched, created, and managed. It’s not about just adding special codes to a website and calling it a day. Researching competition, link building, keywords and keyphrases, and crafting compelling content are just a few of the processes an SEO specialist will deploy to enhance search engine rankings. In fact, approximately 80% of the websites we audit are not properly optimized for search engines. Many designers view SEO as an additional revenue stream and sell the service without a fundamental understanding of how it should work, and the unsuspecting client doesn’t know the difference.
SEO is constantly changing, and learning best practices is not easy because it is a moving target. Search engine algorithms for ranking frequently update and change. Your SEO expert has to be current on these updates to make sure your SEO strategy remains compatible. If your web designer proclaims expertise in SEO, it’s worth the money to have a third party audit your website for SEO best practices. If your website architecture, content, keyword density, and overall backlinks are not up to Google’s algorithm standards, your site could be penalized.
An SEO specialist is responsible for maintaining, changing, and updating your site for consistently better performance. Building top-performing SEO is a long-term process.
The ideal solution is to hire an inbound marketing firm that has both website developers and SEO specialists on staff. X-Factor Web Marketing can affordably review and audit your website for SEO best practices. Since 2008, we have been bringing our clients’ messages, missions, and value propositions online and helping them achieve trackable and measurable sales growth. Wouldn’t you like to know if you are leaving dollars on the table because of a poorly optimized, low-ranking website?