If you’re one of those folks who have web analytics and never reviews them, this video is for you. If you don’t have analytics attached to your website, it’s free and something you should pause the video to do now! Only kidding. Thanks to cookies, everyone is followed on the web now, offering unprecedented data regarding visits to your website. To evolve your operations as a modern, agile company, analytics data should be used to determine the overall user value of your website experience and which tactics are delivering the best ROI. Like all data, it’s only effective if measured with regularity to identify trends that could impact your bottom line. We look at a diversity of Analytics every day and can quickly uncover weaknesses in your website or marketing program. If you’re interested in a review of your web data, provide us guest access to your Analytics account.