How to Create Trust in Business
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    How to Create Trust in Business

    The sales process has dynamically changed over the past decade from pushing buyers toward a purchase to more of a persuasive nudge. However, in spite of this shift, the sales process from the buyer’s perspective is still viewed as an “us versus them” mentality, which makes building a trusting connection nearly impossible.

    Modern sales are built upon a foundation of trust. Companies accomplish this by showing their personalities via social media and educational content that helps prospects get to know them prior to human contact.

    Other ways to build trust in business include:

    • Actively listen to your customers.
    • Focus on solving customer pain points as opposed to pushing a one-size-fits-all service.
    • Tell success stories of similar clients. You can do this effectively through short, written success stories and video testimonials.
    • Recruit positive ratings on Facebook and Google.
    • Consistently go above and beyond for all clients. Under promise and over deliver.
    • Create an ambassador or referral program.
    • Ensure that your website is as secure as possible.
    • Engage in reputation management to address any negative reviews.
    • Provide prompt customer service during business hours and a way to address problems after-hours.

    Trust is hard to gain but easy to lose. Hire for character, and set the tone that reputation is everything for your company. Share detailed expectations with your team to achieve these goals of building and maintaining trust with your customers. With the right team and the right approach, your company will build a strong reputation that sets you apart from the competition.

    Visit for more useful marketing tips and tactics.

    Written by Woody Stoudemire

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