Inbound Marketing Checkup for Medical Practices
Inbound marketing includes all the tactics to attract new patients to your medical practice website. For greatest impact, these elements should all be used in harmony to communicate consistent messaging.
- Check the ease of navigation and clarity of communication on your website. Patients typically spend an average of two minutes on your website to review and assess your practice. Make sure it gives a great first impression through pertinent information and easy-to-use features. The website shouldn’t be promoted until it has been overhauled for maximum effectiveness.
- Determine if regionalized, local search engine optimization (SEO) is properly employed. This is critical for your website to appear at the top of page one of Google and Bing/Yahoo search results. In most cases, SEO is not properly implemented.
- Initiate a social media campaign via Facebook, Instagram, YouTube, and LinkedIn to show off the personality of your organization and clearly differentiate your practice locations from those of your competitors. Promote your social media presence and encourage a patient following with in-office signage.
- Leverage Google Ads to target specific health-related keywords and reach potential patients actively searching for your services, thereby driving more targeted traffic to their practice.
These tactics, applied in union with a clear messaging strategy, will position your medical practice as forward-thinking and technologically advanced and will meet the market where it spends the majority of its time.
For more ideas on how to promote your medical practice, contact X-Factor Web Marketing today!
Written by Woody Stoudemire
