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Like fame and ocean tides, business success ebbs and flows over time. To overcome tough times, it’s essential to maintain consistency and apply level-headed rationale to the situation. Emotions running amok only to serve to overwhelm. In today’s market, there is a great deal of instability through Covid, supply chain and labor issues. These factors can contribute to a collective “pause” of business growth activities. The companies that will survive and thrive through rough economic waters will consistently innovate, promote and close sales no matter how challenging markets are. A great way to infuse consistency within your marketing is through the creation of an annual strategy with goals, tactics, and a proposed budget. The plan can be tweaked from year to year to improve ROI and be flexible enough for great opportunities that pop up throughout the year.
For help in creating an annual marketing strategy for your company, or to learn more about how to close more sales in a turbulent market, contact X-Factor Web Marketing today.