What is Responsive Website Design? And Why Do I Need It?

One Size CAN Fit All!

With more online searches being made on smartphones than on personal computers, it’s important to make sure that everybody who’s in the market for your product or service can comfortably view your website.

Your site may look great on a desktop or laptop monitor, but how does it appear on a tablet, a mini-tablet or – the real litmus test – on a smartphone? Does the site work as well in portrait mode as in landscape? It’s probably easy to navigate when a mouse is at the wheel, but how does it react on a tablet or mobile phone?

According to a Pew study, 64% of the U.S. population now owns a smartphone, and Americans are spending an average of two hours per day on their mobile devices.

The fact that 57% of mobile users will not recommend a company that has a poor mobile site, and with Google’s lastest algorithm change favoring mobile-friendly websites over non-responsive sites, clearly, it’s time to make sure that your website looks good on all mobile devices and in all formats.

Not too long ago, the only way to do that was to go to the time, trouble and expense of creating separate websites for each use. Now, there is the magic of responsive web design, or RWD. Responsive web design requires that every page layout be adjustable and adaptable to any screen. Besides the financial advantage of having a single, one-size-fits-all website design, there is the even greater advantage of offering viewers a website that looks good regardless of size or format, and that is always easy to read and to navigate.

Click here to see if your website will pass Google’s new test and check whether your website is ready to face Google’s “Mobilegedden”!

Learn more about responsive website design at www.X-FactorMarketing.com.

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