Seven Deadly Sins of Web Optimization

Web optimization, often referred to as search engine optimization (SEO), should be an integral part of your internet marketing strategy. As with any new(er) product, service or technology, it takes time to work out the kinks and get it right. This process is Darwinian in nature, as individuals and businesses of all shapes and sizes claim to be internet marketing specialists, all of which undoubtedly market themselves as providing “top search engine results.”When evaluating your internet marketing strategy and choosing web site optimization consultants going forward, consider these seven deadly sins of web site promotion that can condemn your business to the inferno of irrelevance that is Google’s basement.

It’s a lot of work, but nobody that knew what they’re talking about ever said success comes easy!


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