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How has the buying cycle changed since the advent of the Internet? Tremendously!
“Consumers today tend to want to shop anonymously, they may be 80% along the buying curve by the time they talk to a salesperson. They are well-educated as to what you offer and have already comparison shopped you. The challenge is to persuasively close the deal within the 20% of the conversation the buyer allows you to participate in. Further to that challenge is in a majority of purchases they don’t speak with a person at all.
How can you win more business? Improve your presentation across all digital platforms. Website, social media and directories Focus on consistency of branding across outbound efforts. Create content that shapes a path that the consumer is comfortable traveling. Build trust with your communications to help them choose you. Anymore, your digital presence is your presence. If you want an objective, three page critique of your website reach out to me. I would be happy to help.”
To learn more about inbound marketing success, contact us today.