I am always impressed by the levels of innovation that people elevate to in a time of crisis. From contactless pizza delivery to the British pub owner that installed an electric fence to force customers to socially distance from his team, creativity abounds. By the way, the British pub owner didn’t activate his fence, just the possibility of it being electrified made it effective.
Recently, we’ve been working with companies to build brand awareness and loyalty through development of virtual showrooms to allow their customers to see machines in action, interface with technical experts, and interact with sales teams. Audience engagement is achieved through personal contact, news releases, e-blasts and social media. These are the tactics of the future and the pandemic has illustrated how valuable a marketing tool these digital showrooms really are. How would a digital showroom best engage your prospects?
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