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    Many companies today opt for “growth by acquisition,” where they purchase a competitor or a business aligned with their overall goal set. This can be a lucrative deal for smart business owners who are prepared for a “due-diligence” exploration of their company as a potential asset.

    There are many facets involved in successfully selling a business.

    Potential buyers look for these qualities:

    • Formalized business strategy
    • Strong brand recognition
    • Proven strategic marketing plan
    • Repeatable processes 
    • Family of unique, differentiated products 
    • Good year-over-year revenue growth rate
    • List of repeat customers
    • Positive cash flow 
    • Experienced and capable team

     Another important element potential buyers will consider is a managerial team or a second-in-command who can dependably run the business in the absence of ownership.

    Marketing Adds Value

    Marketing can significantly increase business valuation. Any buyer wants assurance of future revenue. You can solidify that perception with a strong, identifiable brand and a strategic marketing plan that has proven ROI.

    Good marketing accentuates the unique differences of your products and carries your message to the market through multiple advertising, public relations and direct sales tactics. This tends to have a positive impact on recurring revenue, positive cash flow, annual growth rate and increased repeat customers.

    Before you begin seriously exploring an exit strategy, let’s discuss how we can maximize the selling price of your business through smarter marketing. For more information, visit or contact

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