Can you imagine saving up for a brand new Ferrari, then driving it off the lot, parking it in your garage and leaving it there forever?
Of course not! What a waste, right?
Unfortunately, that’s exactly what a lot of people do with one of their most valuable marketing assets: their company website.
You’ve probably spent significant time and money getting your company’s website up and running. When you “drove it off the lot,” launching it for the first time, it probably looked great! But what have you done with it since then?
Is it sitting there collecting dust? Behind closed doors? In the dark?
If so, you need someone to get in and drive that thing for you, run it through the car wash a time or two, change the oil now and then, and make sure she keeps running right for years to come!
We call that website maintenance, and consider it to be one of the easiest, most affordable and most reliable ways to keep your website in top form. Plus, it’s sure to make your site more appealing to customers and search engines alike.
But, to be honest, if you’re planning on doing it in-house, website maintenance can end up being expensive, time-consuming, and easily put off. That’s why we always recommend outsourcing your web maintenance to experienced webmasters who can help pick up the slack.
Here are three solid reasons why outsourcing your website maintenance is a smart call:
Be sure to ask us about X-Factor’s custom website maintenance packages before your site ends up collecting dust! Need an entirely new website design? We can help with that too!