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The coronavirus global pandemic has people all over the country and world practicing “social distancing” by staying in their homes and minimizing contact with the outside world. This also means that with travel limited and fewer people going into the office every day, face-to-face meetings aren’t happening. Your marketing efforts need not come to a […]
A best practice in clear communications is the “rule of three.” In math, the rule of three suggests that if there are three known numbers, the fourth unknown number X can be solved. Application of this idea is found in “The Three Little Pigs,” “The Three Musketeers,” and The Bible (e.g., Father, Son and Holy […]
Born in 384 BC and often referred to as “the father of Western philosophy,” Aristotle contributed an abundance of important concepts to our society. His interests and prolific studies covered physics, biology, zoology, metaphysics, logic, ethics, music, poetry, theater, psychology, politics and more. Perhaps his greatest contribution to the marketing world were insights into persuasion: […]
If you are a business owner, tough choices are likely an everyday occurrence. Assembling all the right pieces to ensure your business is running like a well-oiled machine is critical. When it comes to marketing, the ideal scenario is a steady flow of interested and educated prospects for your products and services. Following up on […]
It is easy to assume Google dominates search, and rightly so. In 2018, Google Search made up more than 90% of all worldwide searches. Looking at those figures, why would any business invest in advertising in Bing Ads? Below are a few compelling reasons why advertising on Bing should be part of your inbound marketing […]
SEO (search engine optimization) is just as important as website design and development in building a highly functional website. Web design and SEO are not necessarily interchangeable. A top-notch designer who builds killer webpages aesthetically doesn’t necessarily understand SEO. Are the meta tags optimized on every page of your site? Do your images contain alt […]
Marketing managers and CMOs have tough jobs. They not only have to manage their organization’s brand, balancing the overall marketing strategy with their company’s goals, support sales and identify opportunities but they also have to objectively sift through the mountains of data to identify and stratify if all their efforts are effective. Enter the modern […]
Inbound marketing no longer applies to only hip retail stores, restaurants and tech companies. Inbound marketing applies to ANY company that wants to grow sales. What exactly is inbound marketing? These are tactics to “pull” your audience vs. “pushing” your brand, product or service outward. This includes SEO (search engine optimization), SMM (social media management), […]
To discuss taking your marketing to the next level and request a quote for our Digital Marketing Services, please contact us below.