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Inbound marketing no longer applies to only hip retail stores, restaurants and tech companies. Inbound marketing applies to ANY company that wants to grow sales. What exactly is inbound marketing? These are tactics to “pull” your audience vs. “pushing” your brand, product or service outward. This includes SEO (search engine optimization), SMM (social media management), […]
Lean Marketing is to sales and marketing what continuous improvement is to manufacturing. Agility and responsiveness separate effective marketing from the status quo. Startup mode is the mindset. Using digital marketing channels for customer and prospect engagement is becoming the new norm. Consistent measurement using web analytics tools like Google Analytics is key. The goal […]
According to the Hubspot, business-to-business companies that blog generate 67 percent more leads per month than those that don’t. And companies that have effective blogs tend to come across as knowledgeable resources. Here are some of the benefits B2B companies stand to gain through a company blog: Content marketing via blogging can attract and retain […]
Pay Per Click (PPC) Advertising is a form of Internet marketing in which advertisers pay for ad placement on search engines, websites, and social media platforms, and pay a fee each time one of their ads is clicked. Cost can be controlled with a daily budget. Once your budget is met for the day, your […]
One Size CAN Fit All! With more online searches being made on smartphones than on personal computers, it’s important to make sure that everybody who’s in the market for your product or service can comfortably view your website. Your site may look great on a desktop or laptop monitor, but how does it appear on […]
To a business that depends on leads and conversions, keeping the sales funnel full is always a top priority. While your marketing and sales teams have dozens of tools and techniques at their disposal to make this happen, there’s one “salesperson” that can sometimes be forgotten in the mix: your website. Used properly, your website […]
HICKORY, N.C. – Keeping a website fresh is challenging in today’s “lean” environment. Hickory-based X-Factor Web Marketing has announced a new Website Maintenance Service designed for companies without the staff or expertise needed to manage and update their website. “Many businesses simply cannot justify the expense of a full-time webmaster capable of changing and updating their […]
Let’s be honest. You don’t exist if you don’t show up on Google. It’s just a fact these days. Sure, there are plenty of other ways to market your business, and many of them can be very effective. But at some point, prospects are going to Google you, and what they find can make or […]
Can you imagine saving up for a brand new Ferrari, then driving it off the lot, parking it in your garage and leaving it there forever? Of course not! What a waste, right? Unfortunately, that’s exactly what a lot of people do with one of their most valuable marketing assets: their company website. You’ve probably […]
Your website is the core of your marketing program. It is working for you 24/7. Is it working as effectively as it can be? Do you know who your online competitors are? Is your competition outranking your website on major search engines like Google, Yahoo! and Bing? An online competitive analysis is essential for businesses today. […]
Many companies operate without understanding the value of their website to their overall marketing performance. Some feel that if they have a website, their job is done. The most beneficial websites to prospects are those that change frequently, have beneficial case studies and demonstrate how a company’s products and services add value to a prospect. Once […]
Did your web developer add Google Analytics to your website? Great! That’s the first step in measuring your website’s success. Now, do you know how to actually read all of those great reports? It can be a bit overwhelming. Here are a few things to look for when reviewing the data: Dashboard View: Site Usage […]
The Internet has revolutionized the marketing world. In fact, online marketing initiatives are arguably more powerful and affordable than traditional advertising strategies because of the wider reach the Internet offers. Not everyone watches the same television or reads certain publications, so marketing towards traditional media forms exclusively can cost companies thousands (if not more) in […]
What is marketing? Marketing is everything that leads up to the sale of a product. Many people confuse advertising or public relations with marketing when in fact, they fall under the marketing umbrella. “Push,” or traditional marketing, is what we think of as interruptive advertising: TV ads, radio spots, billboards, direct mail, email, etc. They […]
To discuss taking your marketing to the next level and request a quote for our Digital Marketing Services, please contact us below.