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A strong online lead generation strategy isn’t just about increasing sales—it can significantly enhance your business valuation. By demonstrating consistent growth potential, expanding revenue streams, and solidifying a strong customer base, businesses become more attractive to investors and potential buyers. A well-executed lead generation strategy indicates a thriving business with a promising future. 1. Revenue […]
For franchise owners, a strong and adaptable marketing strategy is essential for driving brand recognition, increasing profitability, and ensuring long-term business growth. While some franchisors and franchisees consider building an in-house marketing team, outsourcing to a specialized marketing firm often proves to be a more cost-effective and scalable solution. Beyond improving efficiency, leveraging an outsourced […]
From increased brand visibility and website traffic to reaching highly interested prospects to providing detailed analytics, pay-per-click (PPC) advertising can greatly benefit your company. However, the degree to which you realize these benefits hinges on a well-planned and executed inbound campaign. For success, it’s essential to cover all the bases. Here, we’ll take a closer […]
Digital marketing is a brave new world. A huge part of surviving (and thriving!) in this complex and evolving landscape is search engine optimization, or “SEO.” While SEO is essential in any comprehensive digital marketing plan, it can also be intimidating—especially if you lack digital marketing know-how. The good news? Regardless of your experience with […]
Leads are the lifeblood of your business. After all, if people aren’t interested in your products and services, you’re not going to get very far. But all leads aren’t created equal. From those ready to purchase, qualified leads are the gold standard of leads. The good news? There are many ways to generate qualified sales […]
When considering a business exit and sale, it’s important to build a sustainable digital marketing machine that builds brand awareness, lead generation, and profitability. Potential buyers want to see a three-year track record of increased sales. Think having amazing products and services is enough in today’s competitive marketplace? Think again. The truth is that when […]
If you’re one of those folks who have web analytics and never reviews them, this video is for you. If you don’t have analytics attached to your website, it’s free and something you should pause the video to do now! Only kidding. Thanks to cookies, everyone is followed on the web now, offering unprecedented data […]
It’s common for national sales managers or administrative assistants to be in charge of marketing activities. While it seems like a money-conserving idea, marketing and sales and administrative duties are three distinctly full-time jobs. Outsourcing your marketing will make your company more efficient. The sales manager focuses on sales, the administrative assistant on their role, […]
Intelligent businesses create marketing budgets that range from 1 to 14% of projected gross sales for the upcoming year. The U.S. Small Business Administration recommends small businesses with revenue less than 5 million) allocate between 7% and 8% of total revenue to marketing — assuming margins are in the 10-12 percent range. The key is […]
Like fame and ocean tides, business success ebbs and flows over time. To overcome tough times, it’s essential to maintain consistency and apply level-headed rationale to the situation. Emotions running amok only to serve to overwhelm. In today’s market, there is a great deal of instability through Covid, supply chain and labor issues. These factors […]
If your company’s website isn’t getting the traffic you expected – and need – we’ve got a seven-point plan for shaping up the website. If you don’t have a good website designer on-staff, X-Factor stands ready to help you with the following tips on how to improve website performance. Simplify Content When’s the last time you […]
Content that is engaging to your prospects is critical to marketing success. Digital, or inbound marketing, can be measured via analytics, which is tremendously beneficial to marketers that want to measure and increase customer experiences and engagement. Instead of guessing at the messages that will resonate with the audience, consider A/B tests, which measures alternative […]
Video is proven to be the promotional medium that offers the best memory retention among prospects. Once a video is created it can be leveraged on your website, social media, email messaging and promoted on YouTube which is owned by Google. The affordability of video is better than ever, with reasonably good videos shot via […]
If you are watching this video, and are one of my connections, I’d like to sincerely thank you for adding me to your network. If you value the content of this video and want to connect, please shoot me an invitation on LinkedIn. Since the internet tipped the scales towards digital research, today’s consumer is better educated, […]
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