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I am always impressed by the levels of innovation that people elevate to in a time of crisis. From contactless pizza delivery to the British pub owner that installed an electric fence to force customers to socially distance from his team, creativity abounds. By the way, the British pub owner didn’t activate his fence, just […]
How has the buying cycle changed since the advent of the Internet? Tremendously! “Consumers today tend to want to shop anonymously, they may be 80% along the buying curve by the time they talk to a salesperson. They are well-educated as to what you offer and have already comparison shopped you. The challenge is to […]
COVID-19 caught us all off guard. Now it’s time to digitally meet and overcome the challenge! “The COVID pandemic has threatened us all. And as we all are aware, a much more significant threat to those compromised by pre-existing illnesses and old age. Likewise, it’s going to prey on businesses that are bloated, lacking a […]
Hear about the spectrum of marketing background X-Factor founder Woody Stoudemire has experienced. “My marketing career has spanned thirty years- my first experience in marketing was pasting up ads with wax for them to be shot by a camera and transferred to film for printing. Later, the internet became a thing. Through my career, the […]
Many salespeople I run across these days are inherently lazy. They expect the internet to replace the outreach, customer visits, and trade show trips to secure new accounts. One of my least favorite exercises is sitting in a conference room with a sales group brainstorming the one key phrase that will open the floodgates to […]
The coronavirus global pandemic has people all over the country and world practicing “social distancing” by staying in their homes and minimizing contact with the outside world. This also means that with travel limited and fewer people going into the office every day, face-to-face meetings aren’t happening. Your marketing efforts need not come to a […]
The sales process has dynamically changed over the past decade from pushing buyers toward a purchase to more of a persuasive nudge. However, in spite of this shift, the sales process from the buyer’s perspective is still viewed as an “us versus them” mentality, which makes building a trusting connection nearly impossible. Modern sales are […]
Inbound marketing includes all the tactics to attract new patients to your medical practice website. For greatest impact, these elements should all be used in harmony to communicate consistent messaging. These tactics, applied in union with a clear messaging strategy, will position your medical practice as forward-thinking and technologically advanced and will meet the market […]
Recruiting patients for healthcare practices is typically physician-driven and depends largely on patient referrals. High-quality customer experiences are critically important to growing a sustainable practice. Another key element often overlooked is differentiation of the practice culture from those offering similar services down the street. This can be accomplished by creating a messaging strategy that clearly […]
When you need professional marketing help, there are a variety of options to consider. You could always hire your own in-house marketing team. Or a huge marketing agency with a bloated payroll and expensive rent — but there are also a multitude of advantages to working with a small marketing firm that understands the area […]
A best practice in clear communications is the “rule of three.” In math, the rule of three suggests that if there are three known numbers, the fourth unknown number X can be solved. Application of this idea is found in “The Three Little Pigs,” “The Three Musketeers,” and The Bible (e.g., Father, Son and Holy […]
Born in 384 BC and often referred to as “the father of Western philosophy,” Aristotle contributed an abundance of important concepts to our society. His interests and prolific studies covered physics, biology, zoology, metaphysics, logic, ethics, music, poetry, theater, psychology, politics and more. Perhaps his greatest contribution to the marketing world were insights into persuasion: […]
Many companies today opt for “growth by acquisition,” where they purchase a competitor or a business aligned with their overall goal set. This can be a lucrative deal for smart business owners who are prepared for a “due-diligence” exploration of their company as a potential asset. There are many facets involved in successfully selling a […]
If you are a business owner, tough choices are likely an everyday occurrence. Assembling all the right pieces to ensure your business is running like a well-oiled machine is critical. When it comes to marketing, the ideal scenario is a steady flow of interested and educated prospects for your products and services. Following up on […]
It is easy to assume Google dominates search, and rightly so. In 2018, Google Search made up more than 90% of all worldwide searches. Looking at those figures, why would any business invest in advertising in Bing Ads? Below are a few compelling reasons why advertising on Bing should be part of your inbound marketing […]
SEO (search engine optimization) is just as important as website design and development in building a highly functional website. Web design and SEO are not necessarily interchangeable. A top-notch designer who builds killer webpages aesthetically doesn’t necessarily understand SEO. Are the meta tags optimized on every page of your site? Do your images contain alt […]
The way the Internet is accessed has changed significantly over the last few years. If your website is not mobile-friendly, it will dramatically affect not only the user experience, but also the potential for high rankings on search engines. Smartphone and tablet users experiencing difficulty loading or viewing your content will be less likely to […]
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